Crossway Publishers has launched a North American effort to provide churches with a creative and cost-effective way to reach one million homes with the gospel this Christmas. Crossway's Share the Good News of Christmas gift bags include an ESV Outreach New Testament Christmas Edition, a Christmas tract written by Max Lucado, thirty days of free access to the ESV Online Study Bible, and a customizable invitation to Christmas services or a special seasonal event. The kits retail for $1.20 a piece, and are sold in case lots of 50 through Christian retail stores across the country.
For more information about the program, you can watch the video on YouTube, see the Canadian website, and find some additional images and digital assets here.